anna kreil is a visual director working across concept, art direction and production.

her work sits between idea and execution: she shapes the concept, builds the visual world, plans the shoot, directs on set, then refines the assets for wherever they run, social, digital, print, ooh.

she started out producing shoots before moving into concept and art direction, so she knows what it actually costs to bring an idea to life. the marketing degree and the journalism training sit underneath: one to think about who the work is for, the other to tell the story right. she reads a project two ways at once, what it needs to say and what it needs to look like.

she thinks in stories, and the references come from wherever, fashion, film, architecture, interiors, or just something ordinary that happened to have a mood to it.

whether developing a campaign, directing a shoot, editing content or building a concept from scratch, the goal stays the same: creating work with a clear idea, a strong visual point of view and a feeling that lasts.

anna.kreil@hotmail.com